Following the retirement of Board Chairman Enrique Hernandez after a 28-year tenure as a Board member, Chris Kempczinski will assume the position of Chairman in addition to his major responsibility as CEO.

Kempczinski will implement a program of expansion leading to 10,000 new restaurants globally over the next three years.  It is intended to increase sales through a loyalty program and to raise the number of customers to 250 million.

Expectations of increased sales are currently dampened by events in the Middle East and in the U.S. by competition and frugality shown by customers with smaller purchases per visit.